ART & / CREATIVE / DIRECTOR
I build brands, campaigns and experiences that people remember and buy into.
WORKS
SEGAFREDO SOCIAL
Art Direction, Social Media, AI Production
Rolling out Segafredo’s global Take Your Shot positioning in Brazil: a bold editorial feed built around product lines, key dates and the brand’s Italian attitude.
SEGAFREDO SOCIAL
Art Direction, Social Media, AI Production
Rolling out Segafredo’s global Take Your Shot positioning in Brazil: a bold editorial feed built around product lines, key dates and the brand’s Italian attitude.
SEGAFREDO SOCIAL
Art Direction, Social Media, AI Production
Rolling out Segafredo’s global Take Your Shot positioning in Brazil: a bold editorial feed built around product lines, key dates and the brand’s Italian attitude.
JAZZ RESIDENCIAL
Creative Direction, Campaign, OOH, Event
Two complementary sales campaigns, run back to back. "A Um Passo De" built momentum, bringing buyers one step away from their new home. "Virada de Chave" turned that momentum into sales in a single-day event where the step became a key in hand.
JAZZ RESIDENCIAL
Creative Direction, Campaign, OOH, Event
Two complementary sales campaigns, run back to back. "A Um Passo De" built momentum, bringing buyers one step away from their new home. "Virada de Chave" turned that momentum into sales in a single-day event where the step became a key in hand.
JAZZ RESIDENCIAL
Creative Direction, Campaign, OOH, Event
Two complementary sales campaigns, run back to back. "A Um Passo De" built momentum, bringing buyers one step away from their new home. "Virada de Chave" turned that momentum into sales in a single-day event where the step became a key in hand.
FUTURE-ME MÉDICI
Concept, Campaign, Experience Design
An entrepreneurship fair turned into a trip around the world: a ticket-shaped key visual, a country icon system and a stampable passport that kept visitors engaged.
FUTURE-ME MÉDICI
Concept, Campaign, Experience Design
An entrepreneurship fair turned into a trip around the world: a ticket-shaped key visual, a country icon system and a stampable passport that kept visitors engaged.
FUTURE-ME MÉDICI
Concept, Campaign, Experience Design
An entrepreneurship fair turned into a trip around the world: a ticket-shaped key visual, a country icon system and a stampable passport that kept visitors engaged.
FIT RIO PRETO
Brand Identity, Event, OOH
Visual identity for the International Theatre Festival of Rio Preto 2023: characters inspired by Greek theatre masks, pulsing line waves and a Viva Magenta-led palette.
FIT RIO PRETO
Brand Identity, Event, OOH
Visual identity for the International Theatre Festival of Rio Preto 2023: characters inspired by Greek theatre masks, pulsing line waves and a Viva Magenta-led palette.
FIT RIO PRETO
Brand Identity, Event, OOH
Visual identity for the International Theatre Festival of Rio Preto 2023: characters inspired by Greek theatre masks, pulsing line waves and a Viva Magenta-led palette.
ULTRA-X HEALTH
Campaign, Healthcare, Social
Preventive health campaigns for a diagnostic imaging center, with a heartbeat line as the visual thread across social, OOH and digital.
ULTRA-X HEALTH
Campaign, Healthcare, Social
Preventive health campaigns for a diagnostic imaging center, with a heartbeat line as the visual thread across social, OOH and digital.
ULTRA-X HEALTH
Campaign, Healthcare, Social
Preventive health campaigns for a diagnostic imaging center, with a heartbeat line as the visual thread across social, OOH and digital.
NÓS SOMOS ORGULHO - RESISTIR É EXISTIR
Art Direction, Social Campaign
A personal project for the LGBTQIAPN+ community: vibrant collage, firm typography and real faces, designed as a statement of pride.
NÓS SOMOS ORGULHO - RESISTIR É EXISTIR
Art Direction, Social Campaign
A personal project for the LGBTQIAPN+ community: vibrant collage, firm typography and real faces, designed as a statement of pride.
NÓS SOMOS ORGULHO - RESISTIR É EXISTIR
Art Direction, Social Campaign
A personal project for the LGBTQIAPN+ community: vibrant collage, firm typography and real faces, designed as a statement of pride.
DOMINATORS
Brand Identity, Concept
Concept identity for a Brazilian eSports team: an angular symbol, a custom icon set and a system tested across merch, packaging and social.
DOMINATORS
Brand Identity, Concept
Concept identity for a Brazilian eSports team: an angular symbol, a custom icon set and a system tested across merch, packaging and social.
DOMINATORS
Brand Identity, Concept
Concept identity for a Brazilian eSports team: an angular symbol, a custom icon set and a system tested across merch, packaging and social.
SERVICES
01
ART & CREATIVE DIRECTION
Concept, visual language and creative leadership from the first brief to the final touchpoint.
01
ART & CREATIVE DIRECTION
Concept, visual language and creative leadership from the first brief to the final touchpoint.
01
ART & CREATIVE DIRECTION
Concept, visual language and creative leadership from the first brief to the final touchpoint.
02
CAMPAIGNS & LAUNCHES
Integrated campaigns built to sell, across social, OOH, point of sale and live events.
02
CAMPAIGNS & LAUNCHES
Integrated campaigns built to sell, across social, OOH, point of sale and live events.
02
CAMPAIGNS & LAUNCHES
Integrated campaigns built to sell, across social, OOH, point of sale and live events.
03
BRAND IDENTITY
Visual identities built from scratch, from logo and visual system to guidelines and every application, plus rollouts of existing brands across new channels.
03
BRAND IDENTITY
Visual identities built from scratch, from logo and visual system to guidelines and every application, plus rollouts of existing brands across new channels.
03
BRAND IDENTITY
Visual identities built from scratch, from logo and visual system to guidelines and every application, plus rollouts of existing brands across new channels.
04
AI CREATIVE
AI as a creative tool to explore ideas, build visual worlds and push concepts further, always guided by art direction.
04
AI CREATIVE
AI as a creative tool to explore ideas, build visual worlds and push concepts further, always guided by art direction.
04
AI CREATIVE
AI as a creative tool to explore ideas, build visual worlds and push concepts further, always guided by art direction.
ABOUT
(ABOUT ME)
I SHAPE IDEAS INTO VISUAL SYSTEMS THAT MAKE BRANDS STAND OUT AND SELL.
I’m Túlio Dias, an Art & Creative Director from São José do Rio Preto, Brazil. For over 8 years I’ve been creating visual identities, campaigns and brand systems for brands that need to stand out and sell.
My work spans brands like PremierPet and Massimo Zanetti, Mercadão dos Óculos and real estate launches for RVE Engenharia and Karvas, where I led creative from strategy to the sales stand.
I started in print and point of sale, moved through digital and web, and grew into leading creative teams. Along the way, one thing stayed the same: I'm always chasing the idea behind the image. I bring curiosity, references from everywhere and a strong eye for craft, and I use AI as a creative tool to explore even further.
CLIENTS
WHAT PEOPLE SAY
“A very dedicated and talented professional. Always attentive and easygoing. A key player for any team.”
Heitor Giglio
Design Supervisor
“A very dedicated and talented professional. Always attentive and easygoing. A key player for any team.”
Heitor Giglio
Design Supervisor
“A very dedicated and talented professional. Always attentive and easygoing. A key player for any team.”
Heitor Giglio
Design Supervisor
“Túlio is an relentlessly curious and hardworking professional. He is always updating himself and looking to add new knowledge. He’s someone who is constantly evolving and focused on finding the best solution for each project.”
Vinícius Meira
Copywriter
“Túlio is an relentlessly curious and hardworking professional. He is always updating himself and looking to add new knowledge. He’s someone who is constantly evolving and focused on finding the best solution for each project.”
Vinícius Meira
Copywriter
“Túlio is an relentlessly curious and hardworking professional. He is always updating himself and looking to add new knowledge. He’s someone who is constantly evolving and focused on finding the best solution for each project.”
Vinícius Meira
Copywriter
“Working with Túlio was great. He’s very creative, full of ideas and references, communicative, patient, and truly commits to the project. I learned a lot from him and his methods. Our project flowed really well, and the learning and friendship continue to this day!”
Murilo Oliveira Silva
Brand & Creative Designer
“Working with Túlio was great. He’s very creative, full of ideas and references, communicative, patient, and truly commits to the project. I learned a lot from him and his methods. Our project flowed really well, and the learning and friendship continue to this day!”
Murilo Oliveira Silva
Brand & Creative Designer
“Working with Túlio was great. He’s very creative, full of ideas and references, communicative, patient, and truly commits to the project. I learned a lot from him and his methods. Our project flowed really well, and the learning and friendship continue to this day!”
Murilo Oliveira Silva
Brand & Creative Designer
“Our partnership highlighted Túlio’s remarkable organizational and project management skills… especially in the complex areas of UX and CRO. His dedication to improving our practices and his proactive collaboration make him not only an exceptional colleague, but an invaluable partner.”
Carlos Giachetto
UX & CRO
“Our partnership highlighted Túlio’s remarkable organizational and project management skills… especially in the complex areas of UX and CRO. His dedication to improving our practices and his proactive collaboration make him not only an exceptional colleague, but an invaluable partner.”
Carlos Giachetto
UX & CRO
“Our partnership highlighted Túlio’s remarkable organizational and project management skills… especially in the complex areas of UX and CRO. His dedication to improving our practices and his proactive collaboration make him not only an exceptional colleague, but an invaluable partner.”
Carlos Giachetto
UX & CRO
“Túlio has always been responsible, with a high level of creativity. His willingness to help always made him stand out. He works hard, seeks to understand problems before solving them and is always looking for continuous improvement. A great professional who adds a lot to the team!”
Bruno Pires
Software Developer
“Túlio has always been responsible, with a high level of creativity. His willingness to help always made him stand out. He works hard, seeks to understand problems before solving them and is always looking for continuous improvement. A great professional who adds a lot to the team!”
Bruno Pires
Software Developer
“Túlio has always been responsible, with a high level of creativity. His willingness to help always made him stand out. He works hard, seeks to understand problems before solving them and is always looking for continuous improvement. A great professional who adds a lot to the team!”
Bruno Pires
Software Developer
LET’S BUILD
SOMETHING GREAT
Whether you have a project in mind, a question, or just want to say hello — I’d love to hear from you.
Send a message
LET’S BUILD
SOMETHING GREAT
Whether you have a project in mind, a question, or just want to say hello — I’d love to hear from you.
Send a message
LET’S BUILD
SOMETHING GREAT
Whether you have a project in mind, a question, or just want to say hello — I’d love to hear from you.
Send a message